I'm Sai Charan,
a Product ( Design + Manager )
a Product ( Design + Manager )
Crafting a design system, enhancing SLG & PLG, revamping product suite that empowers companies to change the world
Read how i have lead product design@Sopheon to align teams to implement design system and create a suite of products with imporoved experience that can empower organizations to efficiently achieve their vision to change the world with their products & services.
Results:
Fostered user & investor confidence contributing to increase of ARRR by 63% and aquisition of the company by Wellspring for $110M
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Results:
Fostered user & investor confidence contributing to increase of ARRR by 63% and aquisition of the company by Wellspring for $110M
Increasing net sales by $1.1B for The Home Depot by creating omni-channel coupon experience
Read how i have conducted competitive analysis and deep analysis on The Home Depot to improve coupon redemption experience and disjoint experiences across different channels. You will also read about the strategies i have recommended to avoid unintended markdowns, over discounting to consumers and provide them only the discounts they deserve.
Results:
Increase in markdown transactions by 15.8%, saveing $34M from over discounting and spike in net sales by $1.1B.
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Results:
Increase in markdown transactions by 15.8%, saveing $34M from over discounting and spike in net sales by $1.1B.
Launching Analytics Marketplace worth $40M+ at USA's Leading Telecom Company
Read how i have launched a marketplace for teams to share reports and collaborate to understand the customer experience, track patterns and paths across various time periods. Also you will get an understanding on my approach in creating interactive UIs that helps leadership in taking data informed decisions to increase organizations CX.
Results:
Resulted in gaining recurring contracts worth $2M+ from business over the period of 2 years.
+ 1 more result.
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Results:
Resulted in gaining recurring contracts worth $2M+ from business over the period of 2 years.
+ 1 more result.
Enabling Smart Conversational Analytics for 70+ teams at USA's Leading Telecom Company
Read how i have enabled a reporting bot with capability to smartly converse and provide analytics based on your team or preferences. You will also learn why the product was integrated by every team that needs a report in their own personal dashboards.
Results:
Integration to 70+ teams' dashboards across the globe, 2-3X footfall after the launch.
+ 1 more result.
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Results:
Integration to 70+ teams' dashboards across the globe, 2-3X footfall after the launch.
+ 1 more result.
Insights & User Segments Management Portals
Read how i have designed products for analysts to create segments from insights and create campaigns. These products have been started from scratch and the project has been most appreciated and widely
used across the clients company.
Results:
Multi widget dynamic segmentation, implemented for marketing automation and linked with internal CRM.
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Results:
Multi widget dynamic segmentation, implemented for marketing automation and linked with internal CRM.
Service Design for Dick's Sporting Goods' In-Store & Teammates experience
Read how i have conducted experiential research and deep analysis on Dick's Sporting Goods teammates experience and designed a service that can increase high-value interactions between athletes (consumers) and teammates (store associates) and help athletes in self serving the low value interactions.
Results:
Increase in net sales for DSG by 1.2%.
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Results:
Increase in net sales for DSG by 1.2%.
Product Discovery & Roadmapping at Amerisave
Read how i have performed discovery to understand the product and its users, to create personas & user journeys. Later using them to discover user pain points and uncover unidentified opportunities.
Results:
Discovering opportunities and 30+ recommendations to improve user journey. Roadmap, which is currently being shared across the organization for alignment.
+ 2 more results.
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Results:
Discovering opportunities and 30+ recommendations to improve user journey. Roadmap, which is currently being shared across the organization for alignment.
+ 2 more results.
2X Revenue and Acquisition Through AI & Omni Channel Marketing Automation Product
Read how i have designed AI powered product with real time marketing campaigns having wide range of dynamic capabilities. Also you will discover the solutions i have introduced in the product by discovering the market-product fit which meets customer needs.
Results:
Achieving product-market fit leading to 2X current revenue every month after implementation.
+1 more result
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Results:
Achieving product-market fit leading to 2X current revenue every month after implementation.
+1 more result
Kickstarting an NFT & VR Startup to secure $600K Funding
Read how i have curated strategies (read crazy strategies) around metaverse ready characters which are also available as NFTs. You will also understand my approach towards defining a roadmap to disrupt the space of NFT utility through AR and interactive games.
Results:
Shortlisted in Meta Fellowship program. Pre-seed funding of $100K and seed funding of $600K
+ 2 more results.
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Results:
Shortlisted in Meta Fellowship program. Pre-seed funding of $100K and seed funding of $600K
+ 2 more results.
Service Design for India's First Physio EHR & Hospital Management
Read how i have digitally transformed a health care organization, which includes creating a product for hospital management, and India's first electronic physiotherapy medical records. You would also understand how i have designed an interconnected B2B service for the hospitals to function effectively.
Results:
Annual profit of $52.5K to PACS by providing this product as a service to private hospitals.
+ 2 more results.
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Results:
Annual profit of $52.5K to PACS by providing this product as a service to private hospitals.
+ 2 more results.
E-Commerce Launch & Driving 6.5X Sales Through A/B Testing for Mars International
Read how i have launched globally reputed MARS products - Pedigree and Whiskas in South India, by tailoring it to local essence. You will also learn the growth in online presence the brands have experienced by implementing various marketing strategies including A/B testing and content development.
Results:
Spike in Product page views, Daily cart & Wishlist additions shoot up to 300% + from second month of launch.
+ 2 more results
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Results:
Spike in Product page views, Daily cart & Wishlist additions shoot up to 300% + from second month of launch.
+ 2 more results
Data Lake & Management: Awarded "Best Product - 2022"
Read how a PaaS that visualises your data hierarchially and displays real time connections between the data entities and end user touchpoints. You will witness a UI that connects everything visually in a universe for your analysis.
Results:
Product awarded as best product of the year at NAB Show - Las Vegas
+ 1 more results
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Results:
Product awarded as best product of the year at NAB Show - Las Vegas
+ 1 more results
On Demand + Live Broadcasting Service Design
Read how i have Conceptualised and released MVP for Mobius - An On Demand + Live Broadcasting service by Gaian Solutions. As a Product Management Consultant, i led the design, development, MVP launch and testing the service with focus groups.
Results:
Product awarded as best product of the year at NAB Show - Las Vegas
+ 1 more results
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Results:
Product awarded as best product of the year at NAB Show - Las Vegas
+ 1 more results
B2B Broadcasting Solutions
Read about various B2B2C products for the businesses who provide Broadcasting solutions to various service providers in USA and India. These SaaS products solve many problems starting from disaster management to project management.
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All Visual/Graphic Designs
A collection of all my visual designs including Digital Marketing, Branding, Facility Branding, Strategy, Brand Launch, E-Commerce Marketing, 3D Visualsations.
Check on Behance
Illustrations
A collection of both paper and digital illustrations, which i started as a hobby and carried out to be part of all my designs since then. It also gives a girst of my Stop Motion Experiments and Storyboarding, 2D Animations.
Check on Behance